AIESEC Sales & Marketing workshop @ UCL 22.1.2011

On Saturday 25th January Professor Martin Boehm, Associate Dean for Master in International Management, joined Accenture to participate in AIESEC´s Sales & Marketing Conference hosted by University College London.  After the  morning presentations, the 60 attendees were split into groups and tasked with developing a marketing strategy to launch nappies in China…Interesting topic!  And very much…

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