How does the Pharmaceutical Industry market its products when the classic 4 P’s of Marketing don´t apply?

Miguel Ángel de Blas, Medical Advisor at AstraZeneca delivered a presentation to a crowd of 90 MIM students explaining how the Pharmaceutical Industry develops, markets, and delivers medicines to hospitals and pharmacies around the world. He also provided an in-depth analysis of the current state of industry in Spain and the rest of Europe. Apart…

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