PR for Grown-Ups

If politics is show-business for ugly people, then public affairs is PR for grown–ups. —Lionel Zetter MIM Students had their first introduction to some key aspects of Non-Market Strategy, namely Public Affairs, lobbying, and institutional relations in a talk delivered by Christoph Steck, Chief Regulatory Officer at Telefónica. Christoph demonstrated how Public Affairs can add…

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Master in International Management February 2012 intake kicks-off!

The Master in International Management Opening Ceremony took place last Wednesday on IE’s Aula Magna. Students were greeted with speeches from David Bach, Dean of Programs, Martin Boehm, Associate Dean of Master in Management Program, Amber Wigmore, Executive Director of Career Services and Nita Swinsick Associate Director of Admissions for Full-Time programs. The ceremony’s key note speaker was Meinrad…

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What will the developments be for Mobile Marketing in 2012?

This post has been written by Alejandro Castellan, current student on the Master In International Management at IE Business School, after attending a conference on Mobile Marketing by Alberto Benbunan, co-founder and Managing Director of Mobile Dreams Factory. Mobile is a rapidly developing sector. According to some, mobile Internet usage will overtake desktop before 2015. How are…

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Professor Lucy P. Marcus speaks about the changing nature of the boardroom

IE Business School professor Lucy P. Marcus recently spoke with with Monocle’s radio show “The Globalist” to discuss the changing nature of the boardroom, how the responsibilities of directors are evolving and the necessary diversification of board makeup to make success possible. Professor Marcus has also been nominated for a SHORTY award in recognition of…

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