Entrepreneur and IE alumnus Zubin Chagpar inspires prospective students during virtual session

Virtual sessions are always a good opportunity for prospective IE students to receive more in-depth information about IE Business School, its programs, core values and other aspects through back-and-forth interactions. Furthermore, prospective students get the chance to listen to former or current IE alumni and ask questions regarding their IE experience, their recruitment processes and…

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An interview with MIM alumni Marcella Chamorro – published author!

Marcella Chamorro graduated from the Master in International Management program in July 2011, with a specialization in Digital Business. She had a head start in the subject, having set up her blog MarcellaChamorro.com and a side business working as a social media consultant, developing social media plans for non-profit and for-profits organizations in Nicaragua and…

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How does the Pharmaceutical Industry market its products when the classic 4 P’s of Marketing don´t apply?

Miguel Ángel de Blas, Medical Advisor at AstraZeneca delivered a presentation to a crowd of 90 MIM students explaining how the Pharmaceutical Industry develops, markets, and delivers medicines to hospitals and pharmacies around the world. He also provided an in-depth analysis of the current state of industry in Spain and the rest of Europe. Apart…

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PR for Grown-Ups

If politics is show-business for ugly people, then public affairs is PR for grown–ups. —Lionel Zetter MIM Students had their first introduction to some key aspects of Non-Market Strategy, namely Public Affairs, lobbying, and institutional relations in a talk delivered by Christoph Steck, Chief Regulatory Officer at Telefónica. Christoph demonstrated how Public Affairs can add…

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