Monetizing video: what next?

By Enrique Dans, Professor at IE Business School Facebook has used this year’s f8 developers’ conference to launch Rights Manager, its version of YouTube’s ContentID, a platform that allows content creators to upload video clips that Facebook can monitor to prevent a problem,freebooting, that had became a real complain. At this year’s Master in Visual and Digital…

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IE VENTURE DAY SHANGHAI

Application Deadline: March 28th Mark your calendar to join IE Business School for IE  Women Venture Day, to be celebrated in Shanghai  on Wednesday, April 27th, 2016. At the IE Women Venture Day Shanghai participating start-ups will present their business elevator pitch in front of a jury comprised of a unique mix of industry experts, venture capitalists, business angels and…

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ITHAKA – Diego Alcazar

Diego del Alcázar – IE Founder. http://humanitiesinaminute.ie.edu/video/diego-del-alcazar-ithaka Reading: Ithaka by Konstantinos P. Kavafis, 1911. As you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery. Laistrygonians and Cyclops, angry Poseidon—don’t be afraid of them: you’ll never find things like that on your way as long as you…

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A Game of Poker

  By FELIX VALDIVIESO     Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose…

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