ITHAKA – Diego Alcazar

Diego del Alcázar – IE Founder. http://humanitiesinaminute.ie.edu/video/diego-del-alcazar-ithaka Reading: Ithaka by Konstantinos P. Kavafis, 1911. As you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery. Laistrygonians and Cyclops, angry Poseidon—don’t be afraid of them: you’ll never find things like that on your way as long as you…

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A Game of Poker

  By FELIX VALDIVIESO     Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose…

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