Picture a room full of business students listening to a guy wearing vans, you are at the MIM Goes Viral Competition kick-off. Two giants in their respective fields, IE Business School and Miami Ad School have joined forces to launch this competition.
The proposition: three cash prices for an excelling viral video. Students participated in a crash course on creativity, story briefs and video production with former creative Director of Saatchi and Saatchi and current educational coordinator of the Miami Ad School, Vicente Navarro.
The rest will be history, I mean video.