Where are students these fall afternoons? You can find a group of eager students in a study group room presenting a project to Hyun Park, Head of Global Offering Management at Nokia. Feedback is private, but a follow up session packed with insight into innovation in experience marketing is open to all registered teams.

These groups have signed up for a competition to develop an effective consumer communication message for a greener minded product or service. Nokia and IE have partnered to challenge students into driving innovation and to reward them for their hard work –with a cash prize- of course.

Stay tuned for winning projects after final presentations next week.

One thought on “Innovation in Experience Marketing and Sustainability

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