|Antonio Castro (Spain) is currently Web Content Specialist for Samsungmobile.es – Samsung Electronics Spain. He joined the company in May 2010 after a 7 month stint as Social Media Consultant at an online advertising agency.
Currently, Antonio takes care of all the contents published on www.samsungmobile.es, as well as being responsible for Samsung’s social media strategy. Basically, he ensures that Samsung’s mobile message is up to date regarding product launches, events, and public relations on the web. At present, Antonio is developing the social media strategy of Samsung’s mobile business unit in order to address the different communication needs of the different customer segments. Samsung Mobile plans to establish a solid presence in the internet, solidifying its brand as a high tech savvy brand, while at the same time increasing web and wap portal traffic. As you may imagine, Antonio has little time for anything else besides focusing on meeting his objectives.
|However, Antonio says, “I´m having the best time of my life. I’m working in both the sector and activity I like the most. At the same time, I have reached a work-life balance (though sacrificing some sleep) that allows me to tour with my band during weekends while at the same time holding a very interesting job.|
|Himanshu Lodha (India) has recently started his own business (M.H. International). The company caters to luxury properties in India, supplying them with equipment, amenities, and also offering consulting services.
Based in Jaipur, India, Himanshu says “The hospitality industry in India is growing at a very rapid rate. The future for this sector in India is very bright, hotel chains being constantly on the lookout for innovative ideas and also becoming eco-friendly. As of now, we are working on a design of new concept retail stores that are hotelier exclusive, so they can experience our products on the spot and in person. This would be a first for the Indian market.
|As IE is concerned, Himanshu considers the Master in International Management program a great platform for the creation of new ideas and therefore the creation of new business opportunities.|