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Daily Archives: April 13, 2012

Beyond advertising: Innovation in Communications and Branding at BBVA

By mim.admissionsGeneral News1 Comment

Q: How can you make #BBVA a trending topic on Twitter? A: When Justin Bieber tweets about the great time he had at the #BBVA Celebrity Basketball Game. A recent study concluded that only half of Spanish adults remembered having seen a television commercial for a bank on TV, and of those who remembered seeing…

April 13, 2012
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