The life of a Business School Professor can be tough at times. How rough it can truly be however, is demonstrated in the third video of the series “The other side of IE Professors.” In it, marketing Mozart – Professor Martin Boehm – takes you to a race track and introduces a special product – the orange Skualo. Through his expertise in the consulting area of customer management in which he realized the necessity to shift from a transaction based to a relationship based marketing, Professor Boehm uses the example of the Skualo to talk about a special type of business model that is founded on passion and relies on loyalty as well as some “spare parts.”

On the other hand, the action of dropping a Han Dinasty Urn by a well-known Chinese contemporary artist can take many forms of symbolism. However, dropping a computer in Plaza Mayor cannot have an in-between-lines character, right? So, why would the well-known technology prodigy and IE Professor of Information Technologies and Systems, Enrique Dans, choose this action as his first act? To find an answer, check out Prof. Dans’ video in which explains why a gift from his father changed his life and what effects technology has on society. At this point in life we are all “media” – a media that was once controllable but current events have shown that this might not be the case any longer.

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