Playbrush, co-founded by our alumni Matthäus Ittner, is a London and Vienna-based tech startup that makes brushing teeth finally fun. The company is developing a smart hardware gadget that transforms conventional toothbrushes into gaming controllers – so kids and young-at-hearts can play fun & instructional mobile games while brushing.

Matthäus (IE Master in Management graduate) is not only responsible for finance and business aspects of the startup, he also put together the first prototype of Playbrush. The hobbyist hardware constructor is deeply involved in product development and all marketing aspects, including the product launch campaign.

So far Playbrush has been tested by over 250 kids, mainly in the UK and Austria. The startup is supported by renowned dentists and institutions, including the Eastman Dental Institute in London.

Playbrush is live on Kickstarter since the April 9th – check it out, support Matthäus and Playbrush and change the future of oral health.





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