On 9th of June, Instituto de Empresa Motor Club together with Mercedes-Benz organized the Dream Cars event. This is the first time an event of such characteristics is organized for a business school / college; Mercedes-Benz offered the opportunity to 40 students from different masters of IE Business School (MIM, MIF, IMBA, EMBA, etc. ) to attend the facilities of INTA (National Institute of Aerospace Technology) to see firsthand the great performance that the AMG models can offer.

A bus picked us right after finishing our classes in IE and took us to the facilities of INTA. There we were greeted with a catering / cocktail followed by a delicious meal. Then an IE alumni currently working in Mercedes-Benz gave the welcome speech and explained briefly what activities they had prepared for us.

We had the opportunity to test the models A45 AMG, S63 AMG, SL 55 AMG, SLK 500, CLS, AMG, GLA AMG E63 AMG, M and ML AMG under different conditions and always accompanied by expert pilots who assisted us with handling vehicles and explained us their features and characteristics. We were able to try the different AMG models in the following ¨scenarios¨:

1. Circuit ability
2. Zone off-road
3. Ring speed
4. Mickey Mouse (short circuit ability delimited with cones) and slide braking zone to test electronic security systems.

After the event we were presented each with a pole of Mercedes-Benz Madrid and a keychain of the beautiful model sl300.

An experience that all participants would definitely repeat (maybe next time being a proud owner of a Mercedes-Benz).



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4 thoughts on “IE Campus Life: Mercedes-Benz Dream Cars event

  1. Martin Kragh is a researcher at the Uppsala Centre for Russian and Eurasian Studies. He defended his PhD at the Stockholm School of Economics in 2009, and specializes in the economic and political history of Russia and the former USSR. Kragh has also done research on the history of economic thought, and has written a textbook (in Swedish) on the topic.

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  3. Excelente evento que por supuesto hay que repetir…

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