Goodbye classroom, hello distribution platform! As the bus passed the gate a visual line of large trucks appeared. Bright yellow trucks as far as the eye could see. Next to the trucks: an even larger building surrounded by water and an access bridge. Visually appealing overall, it was a good starter for what the visit…
DetailsLast Friday all of our section, MIM S3, was nervous but at the same time excited as we had to present our Marketing Final Project. We had come up with a communications strategy for Koliseo, a newly launched website where you can buy tickets for events and also sell your own; in other words, a…
DetailsCan you hear the drum roll? The MIM Goes Viral final event featured a screening of the video submissions followed by feedback from members of the judging panel and the announcement of the competition winners. The feeling was reality show but smarter as Ricardo Perez, Academic Director for the Digital Marketing Specialization, Manuel Alonso Coto, Academic Director…
DetailsDon´t get me wrong but I thought writing a CV was much easier at first. My first problem came when I thought about my professional career after the program: I had almost two years of experience as a software developer and my motivation for coming to IE was moving from a technical to a managerial…
DetailsMadrid is one of the sunniest cities I’ve ever lived in. It is rare to see two days of rain following each other. Even in winter the Madrid skies are often still blue and touched with light puffy clouds. Madrid actually has Europe’s second highest hours of actual sunlight. However good weather isn’t the only reason why…
DetailsI am currently a student in the Master in Management that started in September. I am one of those lucky students who received a “la Caixa” grant last year. My purpose here is to share my experience with you. In order to make the request, I first had to meet the following requirements: being Spanish…
Details….This was my instant first reaction when receiving the call for participation from IE’s Rugby club a few weeks ago. But these guys were smart; they were fishing for new members by highlighting the clubs upcomming trip to a tournament in Barcelona. Reason enough for me to read the email once again and actually notice…
DetailsProfessor of Operations and Operations Area Director, Daisy Escobar takes students to the epicenter of T4 -Barajas newest terminal-, it´s operations management center. Walking into the neuralgic center of the airport a stunned student utters “minority report” while others gaze around. Everyone tries to stick together and not disturb the natural order as the airport official…
DetailsRemembering last year and looking forward to another amazing one. Nokia Competition Finals There were many amazing events and competitions and the Nokia competition certainly tops the list. Students dazzled the judging panel with their projects and some even with their green shirts whilst pitching their idea for a new and green augmented reality. Talk…
DetailsWhere are students these fall afternoons? You can find a group of eager students in a study group room presenting a project to Hyun Park, Head of Global Offering Management at Nokia. Feedback is private, but a follow up session packed with insight into innovation in experience marketing is open to all registered teams. These…
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