By FELIX VALDIVIESO Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose…
DetailsBy Adriano Destro Even a journey of a thousand miles begins with a single step and each journey has a start and an end date.Defining last week in a post is hard, but one sentence is enough! _Started as a group, ended up being a team_ This is my greatest satisfaction. Corine, Denise, Sujay, Nicole,…
DetailsBy Adriano Destro “Life it is not just a series of calculations and a sum total of statistics, it’s about experience, it’s about participation, it is something more complex and more interesting than what is obvious.” – Daniel Libeski Here at IE, we learn that participation is value creation, a process through which every individual…
DetailsI started the MIM in September 2015 and I’ll be studying the Sales & Marketing specialization for my third and last term. I am from Paris but my background is very international since I lived in Singapore for a year, in Atlanta for a year as well and I am now in Madrid for another…
DetailsBy Calixa Bourdon, MIM September 2015 student & Ambassador One of the main reasons that I chose this masters is because it is located in the heart of the wonderful city that is Madrid. Whenever you feel like you want to escape the “IE bubble” for a while, you just have to…
DetailsWritten by: Zhiran Liu MIM S4 2015 Carly Cash once said, “Life is too short to wear boring clothes”. We will be opening the IE Fashion Club in January 2016, and we are here to welcome you all to join us. As we are all sometimes stress about what to wear and how to…
Detailsby Disa Pakpahan What did you do before coming to IE? Before coming to IE I was a graduate student at University of Florida. I graduated with a degree in Finance and I was working toward my masters. This past summer, before I started my IE experience, I interned as a financial analyst at…
DetailsBy Disa Riliana A month ago, I had a chance to go to Lisbon, Portugal. There was a bank holiday in Madrid, exactly on a Monday. So we thought we could spend more days than any other weekend. We had been planning this trip for quite some time. We decided to go on Friday night,…
DetailsINQUIRY -
We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept