Why doesn’t Carrefour Spain sell red tuna?
Carrefour sells over 39 million liters of their in-house label olive oils every year in Spain. But what you won’t find at Carrefour is red tuna, genetically modified fruits and vegetables, or free plastic bags. Carrefour Group’s Director of Marketing, Paloma Pérez, explained why to a group of over sixty Master in Management students. Carrefour,…
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