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Simply Seven – a new book from IE Business School Publishing

By mim.admissionsGeneral News1 Comment

Erik Shlie, IE Business School’s Associate Dean and Professor of Marketing and General Management, has teamed up with Jörg Rheinboldt and Niko Waesche to write Simply Seven, a practical guide to Internet business for students, entrepreneurs and executives. The name of the book is derived from the idea that there are seven business building blocks which…

November 28, 2011
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